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How to Use YouTube to Drive Traffic to Your Website

April 11, 2022

The internet is a vast and ever-changing environment. It can be difficult to get your website noticed, let alone generate visitors. YouTube, which has over 2 billion monthly active users, may be a fantastic tool for increasing traffic to your website.

YouTube provides several additional significant SEO benefits, including ranking on the Google Search Results Page. This article will explore how to effectively use YouTube to drive traffic to your website!

how to use youtube to drive traffic

Make Sure Your YouTube Content Is Optimized

Before you even consider generating traffic to your website, ensure that your content is optimised for more YouTube views.

Listed below are several techniques for boosting your YouTube SEO;

Perform Keyword Research

YouTube keyword research is a rather simple and straightforward technique. Utilizing the YouTube Suggest feature located in the search bar is an excellent approach for conducting YouTube keyword research.

If you come across an intriguing result, you may choose to run it through Google Trends. Other keyword research tools, such as MorningFame, VidIQ, and Tubebuddy, can assist you in identifying search phrases for which you can achieve YouTube rankings.

Additionally, thumbnails, titles, descriptions, and tags can be optimised to boost video views.

Create Lead Magnet

The most common mistake you can make when you use YouTube is not giving your viewers a reason to visit your site.

Using incentives to get people to visit your website is a great way to get more people to do so. You can do this by giving out lead magnets that are relevant and interesting.

Lead magnets are things you give to your visitors in exchange for their contact information. This could be an eBook, a video course, or even a PDF guide. It could also be a book.

Make sure the lead magnet you're giving away is of good quality and meets the needs of your audience.

In the event that your audience lets you communicate with them, you can use newsletters to help them find your site.

Add a Link To Your Website in the Description

While your description box is good for YouTube SEO, viewers always look for links to social media accounts and websites in the description box.

The description box should have a link to your website in it. Take a look and make sure it's clear and there are no mistakes or misspellings.

If you write long descriptions, you should put your link at the top of the description so more people will click on it. When you write your description, don't put the link too close to the top. This could make your link show up in search results snippets, which could lower your CTR.

Use a CTA

A Call-To-Action (CTA) is a great way to get more people to visit your website. To get more people to go to your website, always make sure there is a clear call to action at the end of your videos.

The best CTAs are short and often make the user feel like they need to act quickly.

Combining a spoken CTA with text that shows the destination URL is the best way to do it.

Use Cards to Drive Traffic To Your Website

YouTube cards are a great way to redirect visitors back to your website. They allow you to link text and images from other websites so that they appear when people watch your videos.

Cards, as opposed to directing visitors to look for links in your description box, make it easy for readers to find the link they're looking for.

You can include external links from your website as well as a personalised landing page designed specifically for YouTube users. To get the most out of your YouTube cards, include a spoken call to action and direct viewers' attention to the cards.

Encourage Viewers to Subscribe

While getting more subscribers doesn't always mean more website visitors, it's important to come up with a long-term traffic-creation plan.

One of the best ways to get people to come back to your website is to get them to subscribe to your newsletter.

People who follow your channel will see more videos from you and you will be able to get more people to visit your website.

Optimize Your Channel's About Page

Optimizing videos isn't the only way to get people who are interested in you to visit your website. Making your about page better is also important.

People who want to know more about you will go to your about page. More people will visit your website if your about page has useful and up-to-date information about you.

Engage With Viewers in the Comments

Engaging readers in the comments section is one of the best ways to get them to visit your website.

Engaging with your viewers demonstrates that you are human and helps to develop a relationship with your followers.

They will feel loved and noticed if you respond to their comments. This may persuade people to visit your website and learn more about what you have to offer.

Collaborate with Other YouTubers

Another great way to improve the number of people that visit your website is to work with other YouTubers.

It's a win-win situation when you collaborate with other YouTubers since you gain access to their audience.

Consider collaborating with partners who have a similar or complementary audience.

When you work together, come up with fun and educational content for visitors. Your website's traffic will increase as a result of this.

Final Thoughts

YouTube can be a very effective way to drive visitors to your website. Ensure that all accessible YouTube features, such as videos, cards, and descriptions, are optimised so that visitors can easily navigate back to your site.

Ascertain that all of your videos, about page, and channel are optimised.

Include clear calls to action to encourage visitors to return to your website. Engage with your audience in the comments section to increase traffic and collaborate with other YouTubers. With a well-executed traffic generation strategy, you can see a rise in website visitors from YouTube.

References

[1] https://www.globalmediainsight.com/blog/youtube-users-statistics/

[2] https://optinmonster.com/9-lead-magnets-to-increase-subscribers/

[3] https://adespresso.com/blog/call-to-action-examples/

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